Nong
The owner of Rueabaingoen, coming from a family that made this local brand known for over 20 years. Nong grew up learning the secret of making white spirit or “Lao Khao” from sticky rice, involving selecting the best ingredients, fermentation, distillation, aging, and blending to create the community-distilled spirit. Now, he joins hands with new team members.
Mud
Known as the brand builder, Mud joins forces to carry the secret and add new ingredients and knowledge into making Rueabaingoen 2024 a reality and a taste full of flavors. With over 30 years of experience in the food and beverage industry, Mud ensures cleanliness, quality, and the best ingredients in every step.
S-Surasit
The operation manager works together to make this brand a strong product, from sourcing local ingredients to controlling the environment to make each flavor stand out. With experience owning a production facility, S-Surait manages the distillation process, temperature control, and ensures the perfect alcohol content.
Juii
Supports brand creation and marketing communication to tell the story of Rueabaingoen. From a local brand, Juii aims to make Rueabaingoen widely known, not just as a souvenir from Lampang but as a key ingredient in new recipes that everyone can enjoy, sailing the boat of happiness through the taste of Rueabaingoen.
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